Challenger 酒类包装

设计师： Yao Wu

客户: Beijing Wuyao Cultural and Creative Co. Ltd.

包装类别A' Design Award 银奖获奖者

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验证 #155598 的获奖状态

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设计作品

关于 Challenger 酒类包装

《挑战者》是一款烈酒双瓶装的包装设计。设计取材于两则中国古典神话故事——哪吒闹龙宫与悟空闹天宫,传达出敢于挑战的精神。酒瓶分别采用橙色与蓝色,并饰有相应主题的插画。外盒以深蓝色为主调、辅以金色包边,正面运用压凸与烫金工艺呈现象征悟空与哪吒的元素。包装盒以双开门形式打开,呈60度斜角,可稳稳立于平面之上。

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关于A' Design Award 银奖

Challenger 酒类包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Challenger 酒类包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Challenger 酒类包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping.
尺寸与包装: Packaging box 30cm*12cm*22cm.
标签: Challenger, Package design, Chinese Mythology, Chinese spirits
生产技术: The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping.
设计挑战: The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy
研究: This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years
灵感: The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories.
项目周期: The project began in May 2022 in Beijing and was completed in July 2022.
操作流程: The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface.
团队成员: Original designer：Wu Yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Zheng ziyang
Graphic designer:Shi huafeng
Graphic designer:Tan zhen
3D designer:Liao hao