设计师 Mateus Morgan 的作品 Nunn Bush 3D产品动画 荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为电影、视频与动画设计。
银电影· 2023
Nunn Bush 3D产品动画
设计师： Mateus Morgan
客户: Morgan Studio
电影类别A' Design Award 银奖获奖者
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已验证的获奖者
验证 #150585 的获奖状态设计作品
关于 Nunn Bush 3D产品动画
该项目旨在以有趣的方式展示产品的所有功能，内容丰富但又不烦人。目的是展示鞋子的构造。灵感来自于对可以代表产品的元素的研究，例如具有所有颜色和情绪的自然。该鞋是使用照片作为参考和硬表面 3D 建模技术进行建模的。设计人员使用 C4D 软件进行建模。所有纹理都是使用皮革纹理和一些 Photoshop 画笔制作的。 Vray 用于渲染，Houdini 用于模拟。
荣誉认可
关于A' Design Award 银奖
Nunn Bush 3D产品动画是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Nunn Bush 3D产品动画将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Nunn Bush 3D产品动画是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- 标签
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- 生产技术
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- 设计挑战
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- 研究
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- 灵感
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- 项目周期
- 2 months
- 操作流程
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- 团队成员
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
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