设计师 Kota Sagae - Saga Inc 的作品 Shochu X 包装设计荣获了极具声望的 2023 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2023

Shochu X 包装设计

设计师： Kota Sagae - Saga Inc

客户: Shochu X

包装类别A' Design Award 金奖获奖者

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关于 Shochu X 包装设计

专为 Shochu X 品牌重塑而设计，该公司从现代角度为日本九州地区生产的传统烈酒烧酒创造新价值。重点是该品牌不仅提供酒精饮料的价值，还重视与文化和生活方式的关系。采用西方烈酒如瓶形和标签，但加入日式图案和极简美学的图形设计，表达东西方文化的融合和全球公民的生活。通过这款烧酒与社会建立联系的幸福。

荣誉认可

关于A' Design Award 金奖

Shochu X 包装设计是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Shochu X 包装设计将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Shochu X 包装设计激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
尺寸与包装: Bottle size: Φ85mm, H175mm
标签: Japanese-style, minimal, luxury, fusion, lifestyle
灵感: Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
团队成员: Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii
图片版权: Saga inc.