设计师 Arbo Design 的作品 Pelonis New Appliances Family 荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为家用电器设计。
银家用电器· 2023
Pelonis New Appliances Family
设计师： Arbo Design
家用电器类别A' Design Award 银奖获奖者
已验证的获奖者
验证 #149666 的获奖状态设计作品
关于 Pelonis New Appliances Family
The new line of heaters, air purifiers, and fans features a sleek and modern design that is aesthetically pleasing and reflects its functionality. The design incorporates a range of metallic materials and leds, creating a premium look that speaks to the product's quality. Aspects of manufacturing have been taken into account when creating the form, ensuring that the product is both visually appealing and fully functional. The combination of colors, materials, and finishes allows users to recognize the product. The design also supports the company's commitment to sustainability.
荣誉认可
关于A' Design Award 银奖
Pelonis New Appliances Family是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Pelonis New Appliances Family将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Pelonis New Appliances Family是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- It is a new Design Strategy for an appliance’s brand, positioning the brand in North America. The visual brand language (VBL) has been created to communicate the company's personality and might equip designers with a powerful tool, to control the creative process, expressing the brand’s core attributes and values for a collection of environment care appliances. This Design Strategy emphasizes affordable innovation in home comfort products as well as a human-centered design approach.
- 尺寸与包装
- Environment care appliances: heaters around 5.51 x 6.69 x 10.31 inches, air purifiers 10.4 x 10.4 x 19.8 inches, and fans around 10.5 x 8.8 x 29.5 inches (depending on model).
- 标签
- Visual Brand Language, Product Design, Appliance, Innovation
- 生产技术
- These include metals such as aluminum and stainless steel; plastics such as ABS and polycarbonate; and a range of LEDs. Additionally, paints and finishes have been used to create the desired look and feel. All of these materials have been carefully selected to ensure that the product is attractive, durable, and reliable. The design also supports the company's commitment to sustainability, helping to reduce its environmental impact by using materials that are recycled, recyclable, as well as energy-efficient components.
- 设计挑战
- The work process consisted of creating the conceptual definitions that form the brand platform, verbal identity, and visual identity. The challenge was to develop a verbal language and make it tangible in the context of brand and in the development of its products. This VBL is featured in all product levels (shape, colors, graphics, interface, UX, and CMF), inspiring the project team and creating an emotional bond between the brand and the consumer. Furthermore, it provides direction to evaluate the success of a product and express the brand’s core attributes and values.
- 研究
- Desk Field, Consumer Insights, Trend Mappings. We collect all data through immersive processes including consumers, designers, and multidisciplinary teams (marketing, engineering, anthropology, etc.). Objective: Bring innovation and differentiation. Method: Consumer-Centric Insights with a Design-based approach to solving problems. Steps: Research (map and understand), Conceptualize (alternative generation), and Visualize (renderings). The outcome was a new VBL system that considers cultural factors even as objective aesthetics.
- 灵感
- The Design Strategy solves the main brand issue North America is not fully aligned with consumer perceptions. Furthermore, in spite of the product's functionalities being totally relevant in this market, the product family was not communicating its features. The challenge with the project, brings a new brand language, offering differentiation and a premium message to a new product family within the market in which it operates, adding value without incurring increasing costs during production.
- 项目周期
- The project started in November 2022 in Brazil and China and finishes in February 2023. The project has been made in Brazil and the technical developments have been made in China with technologies suppliers. The production will occur in China.
- 操作流程
- The new line of heaters, air purifiers, and fans features a sleek and modern design that is aesthetically pleasing and reflects its functionality. The design incorporates a range of metallic materials and LEDs, creating a premium look that speaks to the product's quality. Aspects of manufacturing have been taken into account when creating the form, ensuring that the product is both visually appealing and fully functional. The combination of colors, materials, and finishes allows users to recognize the product. The design also supports the company's commitment to sustainability.
- 团队成员
- Daniel Kroker
Valkiria Pedri Fialkowski - 图片版权
- ARBO design team, Freepik e Pexels.
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