Shenzhen Scene Aesthetic Design Co., Ltd 的作品 Ecovacs 零售店室内设计

设计师 Shenzhen Scene Aesthetic Design Co., Ltd 的作品 Ecovacs 零售店室内设计荣获了极具声望的 2023 A' Design Award 铁奖，竞赛类别为室内空间与展览设计。

铁室内· 2023

Ecovacs 零售店室内设计

设计师： Shenzhen Scene Aesthetic Design Co., Ltd

客户: ECOVACS SI Design

室内类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #142308 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Ecovacs 零售店室内设计

科沃斯是一家为智能机器人产品打造的零售店室内空间，面积150平方米。门店通过科技与日常生活相融合的家居场景，呈现"美好生活方式"的主题。渐变蓝为主空间的主色调，搭配温暖木纹和具有金属质感的银灰色展架。设计提取品牌标识与产品中的圆形元素作为视觉语言。经过规划的动线引导访客依次穿行于演示区、销售区、体验区与场景区。该门店于2022年在中国开业。

荣誉认可

关于A' Design Award 铁奖

Ecovacs 零售店室内设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Ecovacs 零售店室内设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Ecovacs 零售店室内设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This project is an offline retail store for Ecovacs, which themed with a better way of life. Based on the brand mission of Robotics for All, the designers of the project explored the intimate relationship between robots and humans and built this experiential retail space which guides feelings and touring routes of customers in different scenarios and meet their experience and consumption needs.
尺寸与包装: 150㎡
标签: New retail model,Immersive experience,Future home scenarios,robots; Humanistic
生产技术: 1. Gradient blue dominates the main visual space. Combined with the warm color wood grain and silver gray, metal-textured display shelves, the main space creates a futurist vibe and narrows the distance between the space, products and customers.
2. The designers use round shapes extracted from the brand logo and products as the visual language to keep the unity and consistency between the main brand elements and space design, and enhance the visual memory of customers.
设计挑战: This project represents an exploration of new retail stores for robot products. The design team sets up home scenarios in the futurist looking space and creates elaborate moving paths to simulate the application of the products in real life. In addition, it creates a home atmosphere to guide feelings and touring routes of customers, highlighting the emotional bond between robots and man.
研究: As part of Ecovacs strategic planning, the optimization and upgrading of offline stores, including enhancing immersiveness and creating interactive service and purchasing experience for customers, are highly emphasized by ECOVAC. Through careful renovation, the company manages to create a platform for customers to experience its intelligent robot products. Tech fans can now feel the charm of robotics and the benefits it brings for families by experience the products directly.
灵感: Ecovacs believes that robots are our partners and intimate friends who will bring us a better way of life. The company hopes humans can develop together with robots to achieve extraordinary value. In this connection, the project starts by probing into the relationship between man and robots, and narrows the boundary between technology and mankind by creating futurist home scenarios where life and technology are harmoniously integrated.
项目周期: The project began in January 2022 and was launched in China in June 2022.
操作流程: Carefully designed moving line in six aspects: browsing, touring, checking, resting, thinking, moving.
Product demonstrations on both sides of the entrance to attract customers;
Product selling area and display area for customers to tour around and browse;
Product experience area to attract customers to stop and watch product demonstrations, allowing them to sit down for deeper communication;
Scenario section shows the scenes of product use in the home, creates demand and facilitates purchases.
团队成员: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Liandan Cui,
Shuidong He,
Qilin Yang