Ofen Hu 的作品 Johnnie Walker Limited Edition 礼品包装

设计师 Ofen Hu 的作品 Johnnie Walker Limited Edition 礼品包装荣获了极具声望的 2022 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2022

Johnnie Walker Limited Edition 礼品包装

设计师： Ofen Hu

客户: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

包装类别A' Design Award 金奖获奖者

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设计作品

关于 Johnnie Walker Limited Edition 礼品包装

尊尼获加限量版是为中国中秋佳节推出的威士忌酒瓶礼盒包装设计。中秋节是阖家团圆的重要时刻,因此设计以"家""团圆"与"情感"为主题。设计灵感汲取自中国传统建筑的门窗元素,外盒以双开门形式开启,中央以磁吸扣合,开启后可见内置酒瓶。包装以兰花、蝴蝶与祥云为装饰图案,盒身采用烫金与激光镂空工艺,瓶身则运用喷砂工艺处理。

荣誉认可

关于A' Design Award 金奖

Johnnie Walker Limited Edition 礼品包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Johnnie Walker Limited Edition 礼品包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Johnnie Walker Limited Edition 礼品包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
尺寸与包装: Length 15cm width 11.5cm height 36cm
标签: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
生产技术: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
设计挑战: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
研究: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
灵感: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
项目周期: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
操作流程: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
团队成员: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
图片版权: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd