Chia-Hui Lien and Jen-Wei Huang 的作品 Lamay Island's Souvenir Series 品牌包装

设计师 Chia-Hui Lien and Jen-Wei Huang 的作品 Lamay Island's Souvenir Series 品牌包装荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2022

Lamay Island's Souvenir Series 品牌包装

设计师： Chia-Hui Lien and Jen-Wei Huang

客户: Chia-Hui Lien

包装类别A' Design Award 铜奖获奖者

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验证 #138794 的获奖状态

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设计作品

关于 Lamay Island's Souvenir Series 品牌包装

小琉球伴手礼系列是以黄鳍鲔鱼制成的鱼干与鱼条礼盒包装设计。视觉形象取材于台湾小琉球的自然风光与在地文化,并以当地著名的花瓶岩作为主要图形元素。外盒采用纸质材料,以磁吸式盒盖开启,尺寸为34 x 23 x 6公分。印刷采用古铜金特别色搭配局部亮膜工艺。内附夹链袋以保持鱼干鲜度,食用完毕后,礼盒亦可再利用作为收纳之用。

荣誉认可

关于A' Design Award 铜奖

Lamay Island's Souvenir Series 品牌包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Lamay Island's Souvenir Series 品牌包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Lamay Island's Souvenir Series 品牌包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
尺寸与包装: The outer box size of this package is W34cmxD23cmxH6cm.
标签: Brand，Packaging design
生产技术: This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
设计挑战: The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
研究: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
灵感: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
项目周期: This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
操作流程: Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
专利: Chia-Hui Lien , Jen-Wei Huang
团队成员: Designer: Chia-Hui Lien , Jen-Wei Huang
图片版权: Designer: Chia-Hui Lien , Jen-Wei Huang