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Evan Chen, Lei Zhang and Tian Dong 的作品 Qiong Niang Baijiu 包装

设计师 Evan Chen, Lei Zhang and Tian Dong 的作品 Qiong Niang Baijiu 包装 荣获了极具声望的 2022 A' Design Award 铜奖,竞赛类别为包装设计。


铜包装· 2022

Qiong Niang Baijiu 包装

设计师: Evan Chen, Lei Zhang and Tian Dong

客户: Lascaux Design Institute Inc.

包装类别A' Design Award 铜奖获奖者

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验证 #133243 的获奖状态

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关于 Qiong Niang Baijiu 包装

他们将最能代表邛崃的钟鼓楼和邛崃地图以抽象图形的方式融入到包装的主形象中。邛崃的大山养育了邛崃的人民和文化,是邛崃的重要载体。在他们的瓶标设计中,抽象图形被反复叠加在薄薄的特殊纸张上,光线透过瓶子和葡萄酒工业,创造出邛崃当地天台山的形象,叠加后增加了其文化分量。

荣誉认可

关于A' Design Award 铜奖

Qiong Niang Baijiu 包装是 A' Design Award 铜奖得主,这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品,印证了其设计师丰富的经验、想象力与机智。预计Qiong Niang Baijiu 包装将成为一件备受推崇、令人钦佩且被珍爱的物品,兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践,并因注重细节而出类拔萃。Qiong Niang Baijiu 包装出色地满足需求,触动渴望,迷住情感,并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性
Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
尺寸与包装
The size is 210mm*80mm*80mm。
标签
logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
生产技术
The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
设计挑战
Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
研究
The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
灵感
The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
项目周期
This project is being completed in Suzhou and is due to be completed in October 2021.
操作流程
When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
团队成员
LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang

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