Toji 蜡烛包装盒

设计师： Xiaoman Fu

客户: 3Dollar Design Studio

包装类别A' Design Award 银奖获奖者

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关于 Toji 蜡烛包装盒

Toji 是一款专为蜡烛开发的包装盒。盒体正面的弧形切口扩大了内部插画的可见范围,因此在开启盒子之前便可预览到部分故事内容。包装盒采用1000克卡纸制作,表面为磨砂工艺,顶部运用了击凸工艺,内部插画则采用烫金处理。主色调为低饱和度的蓝色、粉色、黄色与橙棕色,依据不同的故事内容进行选择。盒子从顶部开启,蜡烛置于下部空间。每个盒子的尺寸为100 x 100 x 120毫米。

荣誉认可

关于A' Design Award 银奖

Toji 蜡烛包装盒是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Toji 蜡烛包装盒将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Toji 蜡烛包装盒是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This unique box was developed for the candles. In order to connect the outside of the box with the illustration inside better, arc cutting was made on the front to increase the visible area inside. The visible part is equivalent to the preview part, presenting the story to the viewer in a more hierarchical way. The frosting process was used to make the box, to make it more quality. According to different stories, the main colors are low saturation blue, pink, yellow and orange-brown, which achieve a higher effect in hand feeling and vision.
尺寸与包装: Width 100mm x Depth 100mm x Height 120mm
标签: Candle,Package,Label,Box,Brand Identity
生产技术: The box is made by 1000g cardboard with raising process on top and gold stamping in the interior illustration
设计挑战: The hardest part of the project was modeling the boxes, because there wasn't a familiar model of box in the market, the team need to make the blueprint of the box and keep modeling and fixing until the boxes can be produce by the factory.
研究: The project was began with the idea to develop a series of boxes for candles that are special, unique and different from what consumers can get in the current market. A mixed research was used during the project, the team went to several malls' candle sections to observe consumers' taste of purchases. Online researches was processed during the beginning of the project, the result showed that consumers would prefer to purchase candles from famous brands rather than cheap products when the packagings are familiar. According to the research, a large number of candles’ packaging are familiar, some products only have normal boxes and logos on them. The team wanted to become a game changer to break the packaging balance in the market, the boxes of Toji was self-developed by the members in the team. After the researched was made on the boxes in the market, the Toji boxes went though designing, modeling and sampling and finally became what it looks like in the final.
灵感: Toji was inspired by the Карачун Day of the Magyar people. This day has the shortest day time and the longest shadow time. The ancient Turkic people would gather together and light a huge bonfire to celebrate the end of the long cold night, and also through flames. The warmth overcomes the long cold night. Therefore, the sundial is used as the brand logo. The design theme of the packing boxes is humanity. The four stories represent courage, trust, eternity and love.
项目周期: The project started in June 2021 and finished in September 2021 in Xiamen.
操作流程: The Toji candle boxes are opened on the top, and the candle itself is nicely place in the bottom part of the box. Each illustration was customized by the stories from the Toji series. The products become "live" and unique products due to the stories came with them. consumers can read the letters and watch illustrations to get to know the story behind each flavor.
团队成员: Creative Director: Xiaoman Fu
Illustrator: Cyan Hong
图片版权: Image credit: Moon Away Studio / Petrel