Dimitri Lociks 的作品 Grassy Premiados 咖啡包装

设计师 Dimitri Lociks 的作品 Grassy Premiados 咖啡包装荣获了极具声望的 2022 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2022

Grassy Premiados 咖啡包装

设计师： Dimitri Lociks

客户: Grassy Caffè

包装类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #128993 的获奖状态

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色彩

设计作品

关于 Grassy Premiados 咖啡包装

Grassy Premiados 是一款为巴西精品咖啡打造的包装设计。包装盒采用有机形态与模块化造型，灵感源自桃花心木种子、咖啡豆以及巴西现代主义建筑的曲线。模块化的外形便于堆叠，并在货架上形成独特的陈列效果。盒体以卡纸制成，采用哑面覆膜、烫金与单色印刷工艺。咖啡豆装于带单向排气阀的塑料袋中，可隔绝氧气、保护豆子的新鲜度。金属膜材质的不干胶标签用于封盒，并承载产品信息，从而以低成本实现快速定制化。

荣誉认可

关于A' Design Award 银奖

Grassy Premiados 咖啡包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Grassy Premiados 咖啡包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Grassy Premiados 咖啡包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
尺寸与包装: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
标签: package, Brazilian coffee, biomimetic, bio design,
生产技术: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
设计挑战: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
研究: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
灵感: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
项目周期: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
操作流程: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
团队成员: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
图片版权: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.