Yuan Jiang and Chen Song 的作品 Secret Exhibition 商品展示厅

设计师 Yuan Jiang and Chen Song 的作品 Secret Exhibition 商品展示厅荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为室内空间与展览设计。

铁室内· 2022

Secret Exhibition 商品展示厅

设计师： Yuan Jiang and Chen Song

客户: SODA Architects

室内类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #128604 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Secret Exhibition 商品展示厅

《秘境展》是为中国国家博物馆打造的商品展示空间。这处460平方米的场所将数字艺术与传承的中式美学融为一体。造型流动的岛屿式展台陈列文创产品，使观众如同参观展览而非置身商店。定制化的媒体界面将实体表面与虚拟界面相连接，增强现实程序则叠加出一层平行的数字空间。七件精选展品激发灵感，在屏幕上化作一条流动的汉字长河。

荣誉认可

关于A' Design Award 铁奖

Secret Exhibition 商品展示厅是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Secret Exhibition 商品展示厅将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Secret Exhibition 商品展示厅因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
尺寸与包装: 460 square meters
标签: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
生产技术: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
设计挑战: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
研究: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
灵感: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
项目周期: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
操作流程: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
团队成员: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
图片版权: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai