Shawn Goh Chin Siang 的作品 The Taste of Heritage 速溶咖啡

设计师 Shawn Goh Chin Siang 的作品 The Taste of Heritage 速溶咖啡荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2021

The Taste of Heritage 速溶咖啡

设计师： Shawn Goh Chin Siang

客户: Hai Soon Leong Sdn. Bhd

包装类别A' Design Award 银奖获奖者

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设计作品

关于 The Taste of Heritage 速溶咖啡

该设计的灵感来自于客户的背景——代代相传的家族企业。为了保存和传承味道，推出了“传承之味”产品。它也是马来西亚旅游业的象征，因此设计师提出了保护文化遗产的理念，结合客户的想法，将各民族悠久的文化融入到设计中，让更多的人了解马来西亚的文化和文化。对马来西亚艺术充满热情。

荣誉认可

关于A' Design Award 银奖

The Taste of Heritage 速溶咖啡是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计The Taste of Heritage 速溶咖啡将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。The Taste of Heritage 速溶咖啡是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
尺寸与包装: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
标签: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
生产技术: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
设计挑战: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
研究: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
灵感: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
项目周期: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
操作流程: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
专利: -
团队成员: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
图片版权: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.