Aurum 金箔包装

设计师： LLAB Design Ltd

客户: Aurum

奢侈品类别A' Design Award 金奖获奖者

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验证 #120435 的获奖状态

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关于 Aurum 金箔包装

Aurum 是一款专为食用金箔设计的礼盒。该包装将一种原材料呈现为高端零售产品。盒体结构借鉴了珠宝包装的形式。一块阳极氧化金色金属板上镌刻着品牌名称，既封合礼盒，又充当磁性锁扣。外表面由压纹纸、烫金与局部UV工艺共同构成。顶层的丝带固定着一把定制镊子，便于轻盈的金箔被轻松拾取。一张半透明衬纸保护着下方的金箔。礼盒尺寸为88 x 90 x 65毫米。

荣誉认可

关于A' Design Award 金奖

Aurum 金箔包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Aurum 金箔包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Aurum 金箔包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
尺寸与包装: W88mm x D90mm x H65mm
标签: luxury, gold, premium, packaging
生产技术: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
设计挑战: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
研究: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
灵感: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
项目周期: Starts in Dec 2019 to Aug 2020
操作流程: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
团队成员: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau