Xiaoshuai Jing and Huicong Hu 的作品 Customized Farmland 移动应用程序

设计师 Xiaoshuai Jing and Huicong Hu 的作品 Customized Farmland 移动应用程序荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为移动技术、应用与软件设计。

银移动· 2021

Customized Farmland 移动应用程序

设计师： Xiaoshuai Jing and Huicong Hu

客户: Harbin Institute of Technology, Shenzhen

移动类别A' Design Award 银奖获奖者

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关于 Customized Farmland 移动应用程序

《定制农田》是一款用于在线租赁农田的移动应用程序,将中国的城市用户与乡村土地及人力资源相连接。应用提供六大模块:土地租赁、农事耕作、乡村旅游、5G直播、在线交易与在线捐赠。用户可浏览地图,选择附近的地块,并查看该地块适宜种植的作物。实时视频直播呈现作物的生长状况,用户亦可预约线下农场参观。收获的农产品可通过平台出售给其他用户或进行捐赠。

荣誉认可

关于A' Design Award 银奖

Customized Farmland 移动应用程序是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Customized Farmland 移动应用程序将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Customized Farmland 移动应用程序是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
尺寸与包装: Designed for the iOS System
标签: Interface, Interaction Design, Visual Communication, User Experience
生产技术: At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
设计挑战: The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
研究: Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
灵感: In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
项目周期: The project started in December 2019 and finished in September 2020 in Shenzhen.
操作流程: First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
团队成员: Xiaoshuai Jing
Huicong Hu
图片版权: Images by Xiaoshuai Jing, Huicong Hu, 2021