Armeanu Creative Studio 的作品 Smoked Trout 食品包装

设计师 Armeanu Creative Studio 的作品 Smoked Trout 食品包装荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2021

Smoked Trout 食品包装

设计师： Armeanu Creative Studio

客户: Valeputna

包装类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #119796 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Smoked Trout 食品包装

《烟熏鳟鱼》是一款为烟熏鱼类产品打造的包装设计。包装采用牛皮纸卡纸,搭配金箔烫印与局部上光工艺。圆形图案、用于卡纸模切的中世纪城门造型以及金色封印,共同传递出传统、传承与天然原料的意涵。封印与城门造型贯穿整个产品系列,以表达设计的连贯性。折叠成型后的包装尺寸为11.5 × 25厘米。紧凑的结构便于产品的装填与封合,同时也利于储存、运输与货架陈列。

荣誉认可

关于A' Design Award 银奖

Smoked Trout 食品包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Smoked Trout 食品包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Smoked Trout 食品包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
尺寸与包装: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
标签: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
生产技术: The packaging is made of kraft carton, has golden folio and selective varnishing.
设计挑战: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
研究: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
灵感: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
项目周期: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
操作流程: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
专利: Valeputna 2006 - QUALITY NATURAL SRL - Romania
团队成员: Armeanu Ana
Armeanu Catalin
图片版权: Main Image and optional images - Armeanu Creative Studio SRL - Romania