设计师 Genki Forest 的作品 Alienergy Electrolyte Water 饮料包装 荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为包装设计。
铜包装· 2021
Alienergy Electrolyte Water 饮料包装
设计师： Genki Forest
客户: Genki Forest (Beijing) Food Technology Group Co., Ltd.
包装类别A' Design Award 铜奖获奖者
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关于 Alienergy Electrolyte Water 饮料包装
Alienergy 电解质水是一款无糖零卡功能性饮料的包装设计。瓶身采用挺直的造型，边缘线条利落，呈现出现代而富有运动感的外观。标签采用半透明材质，透出瓶内清澈的液体，传达出饮品的补水特性。大面积的留白与克制的色彩运用，诠释出极简纯净的设计理念。标签материал采用OPS，这是一种可回收的PVC替代材料。饮料本身不含任何食用色素。
荣誉认可
关于A' Design Award 铜奖
Alienergy Electrolyte Water 饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Alienergy Electrolyte Water 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Alienergy Electrolyte Water 饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Alienergy is a brand that focuses on functional beverages, aiming to serve the need of the ever growing health-conscious population. Unlike the current designs on the market, the Electrolyte Water is designed upon the minimalist philosophy to demonstrate its product concept of healthy, pure, and reviving. Combined with the sugar free, calorie free formula, and clear water body, the customers can be hydrated and refreshed with zero pressure or health concerns.
- 尺寸与包装
- Width 65mm x Depth 65mm x Height 185mm
- 标签
- Branding, Packaging, bottle, 3D, water
- 生产技术
- The label is designed with semi transparent material showcasing the ultra hydrating and near water features of the electrolyte water. And the material we chose is OPS, a sustainable substitute for PVC. It can not only be recycled for further use, but can also be burned for fuel even after printing. The burning process won't emit any toxic gas, therefore no pollution created.
- 设计挑战
- The label design is minimalistic with an abundance of negative space, thus the packaging material is crucial to the final product to convey our design philosophy. How to achieve the semi-transparent effect that showcasing the ultra-hydrating and water features of the electrolyte water is our main challenge during the printing process. Our designer worked together with the factory on location to fine tune the oil percentage of the colors, after numerous tries the final product can show the body and movement of our electrolyte water under the packaging in a subtle way.
- 研究
- In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- 灵感
- Since the primary function of the Alienergy Electrolyte Water is to refresh and hydrate, the inspiration of the visual design is water. The straight clean-cut bottle shape, the semi-transparent body print material, and the negative space proportion all serve to compose a modern, sporty, and fresh design.
- 项目周期
- The project started in June,2020 and completed on November 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
- 操作流程
- Most functional beverages on shelves today are colorful because they use food colorings for eye catching effects. Our product however, is proudly clear in color with zero food coloring, building more trust in the health conscious customers, more importantly, gives all consumers a refreshing and fruitful hydration experience with no sugar or calorie pressure.
- 专利
- Label Patent:202030514752.6 , 2020, China.
- 团队成员
- Creative Direction: Renkun Zhang
Logo type design： Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Rui Yang
Prepress: Rui Yang - 图片版权
- Creator: Gang Wang
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