设计师 Daniel da Hora 的作品 Love Art 广告活动荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为广告、营销与传播设计。

铜广告· 2024

Love Art 广告活动

设计师： Daniel da Hora

客户: Dahlstedt Holding SL

广告类别A' Design Award 铜奖获奖者

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关于 Love Art 广告活动

在其首个活动中，Winghook展开了一项大胆而富有艺术性的尝试，旨在发出响亮的宣言。通过精心融合数字化处理与艺术性重新诠释，Winghook将艺术史上的著名杰作融入其叙事之中。通过巧妙的处理手法，该活动以精准和对细节的关注，挑战观众辨别画面中的不协调之处。通过将熟悉的经典作品与创新性的演绎并置，Winghook不仅引发人们的深思，更彰显了其在保护艺术瑰宝完整性方面的非凡实力。

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关于A' Design Award 铜奖

Love Art 广告活动是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Love Art 广告活动将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Love Art 广告活动出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
尺寸与包装: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
标签: Art, Creative, Museum, Paintings
生产技术: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
设计挑战: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
研究: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
灵感: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
项目周期: The project started in Dec 2021 in Stockholm SUE and it’s still running.
团队成员: Creative Director / Designer: Daniel da Hora
图片版权: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.