设计师 Not Real 的作品 RingCentral Message Video Phone 动态设计 荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为电影、视频与动画设计。
银电影· 2021
RingCentral Message Video Phone 动态设计
设计师： Not Real
客户: RingCentral
电影类别A' Design Award 银奖获奖者
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已验证的获奖者
验证 #119618 的获奖状态设计作品
关于 RingCentral Message Video Phone 动态设计
RingCentral是排名第一的商务通信平台，将所有人和所有事物整合在一起以完成工作。NotReal制作了一个概览视频来展示这款强大应用的全部功能，让观众能够领略这款产品的广度与完整性。视频呈现了三个世界的共存：真实世界通过真实的工作场景展示用户视角；数字世界由解构的UI组成，突出应用的特定功能；抽象世界则用于描述整体功能。贯穿整个视频，有一个团队通过该应用创建产品。
荣誉认可
关于A' Design Award 银奖
RingCentral Message Video Phone 动态设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计RingCentral Message Video Phone 动态设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。RingCentral Message Video Phone 动态设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.
NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is. - 尺寸与包装
- 1920 pixels x 1080 pixels at 24 frames per second
- 标签
- animation, design, 3D, CGI, ringcentral, video, software, motion graphics
- 生产技术
- It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
- 设计挑战
- In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes. - 研究
- This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays). - 灵感
- The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product. - 项目周期
- The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
- 操作流程
- It's a video with no interaction or special operative instructions. Just hit Play!
- 团队成员
- Co-Creative & Art Director: Valeria Moreiro
Co-Creative & Animation Director: Milton Gonzalez
Executive Producer: Roberto Connolly
Production Assistant: Joana Cabrera
Designer: Luján Borzi
Designer: Josefina Llano
Designer: Macs Riedel
Designer: Sergio Fuego
Designer: Valeria Moreiro
Designer: Milton Gonzalez
Animator: Macs Riedel
Animator: Sergio Fuego
Animator: Joana Cabrera
Animator: Milton Gonzalez
Lighting & Shading: Valeria Moreiro
Rendering & Compositing: Milton Gonzalez
3D Modeler: Nahuel Belich
3D Modeler: RotoArt
Music & Sound Designer: Facundo Capece - 图片版权
- All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.
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