设计师 Maria Stylianaki 的作品 4Vita Herbs 草本饮品包装荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2021

4Vita Herbs 草本饮品包装

设计师： Maria Stylianaki

客户: Deep Blue Design

包装类别A' Design Award 铜奖获奖者

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色彩

设计作品

关于 4Vita Herbs 草本饮品包装

4Vita Herbs 是一款为多种冲泡饮品草本原料打造的包装设计。每款包装上均绘有独特的插画,和谐统一的色彩体系将这些插画串联起来,形成整个系列鲜明一致的视觉识别。明亮的色调灵感源自草本种植田野的色彩,有别于同类产品常见的低饱和度配色。说明文字被置于包装正面而非背面,使产品功效与核心信息能够被迅速读取。包装采用带拉链自封口的塑料自立袋,首次开封后仍能保持草本原料的新鲜度。

荣誉认可

关于A' Design Award 铜奖

4Vita Herbs 草本饮品包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计4Vita Herbs 草本饮品包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。4Vita Herbs 草本饮品包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
尺寸与包装: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
标签: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
生产技术: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
设计挑战: The most complicated part was to understand the differences and benefits of all herbs.
研究: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
灵感: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
项目周期: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
操作流程: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
团队成员: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
图片版权: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.