设计师 Bruno Cintra 的作品 Moose Piss 宣传动画荣获了极具声望的 2021 A' Design Award 金奖，竞赛类别为电影、视频与动画设计。

金电影· 2021

Moose Piss 宣传动画

设计师： Bruno Cintra

客户: Hermoso Compadre

电影类别A' Design Award 金奖获奖者

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关于 Moose Piss 宣传动画

《Moose Piss（驼鹿之尿）》是一部为啤酒上市推广活动打造的宣传动画，作为整场campaign的核心内容。该动画时长40秒，以每秒12帧的帧率播放，并以4K分辨率制作完成。创作过程中将手绘与插画、数字绘景相结合，并借助图形软件完成合成与声音剪辑。为契合该啤酒品牌的个性，作品选用了不拘一格、诙谐幽默的风格，并对各种自然元素进行重新演绎，构建出一个超现实的奇趣世界。这部动画主要面向网络视频与社交媒体平台投放。

荣誉认可

关于A' Design Award 金奖

Moose Piss 宣传动画是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Moose Piss 宣传动画将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Moose Piss 宣传动画激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.
尺寸与包装: A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
标签: Beer, Animation, Illustration, design, modern.
生产技术: Manual draw and graphic software like Photoshop, After Affects and Audition.
设计挑战: Choose a style that matches the product's proposal.
研究: I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
灵感: I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
项目周期: 2 months.
操作流程: it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
专利: No patents.
团队成员: Bruno Cintra
图片版权: No copyrights.