PepsiCo Design and Innovation 的作品 Pepsi Expo 2020 饮料罐

设计师 PepsiCo Design and Innovation 的作品 Pepsi Expo 2020 饮料罐荣获了极具声望的 2021 A' Design Award 铂金奖，竞赛类别为包装设计。

铂金包装· 2021

Pepsi Expo 2020 饮料罐

设计师： PepsiCo Design and Innovation

客户: PepsiCo Design & Innovation

包装类别A' Design Award 铂金奖获奖者

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已验证的获奖者

验证 #118927 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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关于 Pepsi Expo 2020 饮料罐

百事2020世博会系列是为纪念2020年迪拜世博会而推出的限量版饮料罐。三款联名设计分别以机遇、机遇互联与可持续发展为主题。每只罐身呈现抽象构图,鲜明生动的插画围绕风格化的中心图形展开排布。插画采用平面化处理,为画面留出开放的解读空间。每个子主题都讲述着源自不同文化、经历与背景的故事。这些罐身设计意在成为一扇通往未来的窗口,并以此激发全球范围内的对话与交流。

荣誉认可

关于A' Design Award 铂金奖

Pepsi Expo 2020 饮料罐是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Pepsi Expo 2020 饮料罐展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Pepsi Expo 2020 饮料罐是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Pepsi EXPO 2020 Dubai LTO cans represent a window into the future, envisioning how opportunity, mobility and sustainability converge in a world of different cultures, experiences and backgrounds. With these eye-catching, thought-provoking designs, we are excited to stimulate conversation on a global scale. The brief was to create three limited edition specially themed designs co-branded with Pepsi x Expo, to commemorate Expo 2020 Dubai and the three subthemes of opportunity, mobility and sustainability.
标签: Packaging, Beverage
灵感: The abstract compositions feature vibrant illustrations around a stylized central figure that have been deliberately kept flat to encourage open-ended imagination. The design recognizes how the future could look very different from one person to another, and every subtheme embedded in each design tells a unique story based on different cultures, experiences and backgrounds.
团队成员: PepsiCo Design & Innovation

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