Bo Yang 的作品 Surplus Year After Year 包装设计

设计师 Bo Yang 的作品 Surplus Year After Year 包装设计荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2021

Surplus Year After Year 包装设计

设计师： Bo Yang

客户: Beijing Bofly Design Co.,LTD

包装类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #117944 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Surplus Year After Year 包装设计

这是一款中国白酒包装设计。如今，白酒产品的过度包装造成严重浪费，并引发环境污染问题。因此，该包装盒设计和内托均采用低成本环保可降解原材料。蓝色水流纹样以中国传统书法毛笔绘制，两条金鱼在竖向水波纹雕刻图案中逆流嬉戏。这是传统文化与艺术设计的完美结合。

荣誉认可

关于A' Design Award 银奖

Surplus Year After Year 包装设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Surplus Year After Year 包装设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Surplus Year After Year 包装设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
尺寸与包装: Box 315×170×95mm, Bottle 255×65mm
标签: Environmental protection, Green, Innovative, Fashionable, Modern Chinese style
生产技术: The box design uses low-cost environmental protection degradable raw materials. The bottle is made of White Porcelain. The shape of the wooden bottle cap comes from the traditional paper fan, which is decorated with small metal fish. Recycled pulp is used as raw material for outer box packaging and the inner tray, and one-step molding process is used, and the bottle's relief shape juts out from the cover. traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body.

The box was tied with straw rope, and a metal fish hung on the front straw rope. The inner tray also uses recycled pulp, traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The design breaks the traditional Baijiu packaging impression, which has the industry innovation, and tries to create high-end product image with low cost environmental protection materials.
设计挑战: How to use low-cost, not that delicate materials to present the packaging gracefully, and it can reduce the later production process and labor costs, this is the biggest problem we have overcome.
灵感: The Chinese pronunciation of "surplus"and "fish" both called "Yu", "Surplus year after year" is a good wish in Chinese traditional culture. It means to wish every year's harvest can have surplus, which stands for a rich family and a happy life. The fan cap is also a form of expression of Chinese painting and calligraphy art. Our client wants to produce a low-cost, targeting high-end consumer groups and modern Chinese style product. Therefore, the design creativity comes into being.
项目周期: The project started in June 2020 in Beijing and finished in December 2020 in Shijiazhuang.
操作流程: When you finish this bottle of Baijiu, the bottle could be used as vase, or just as a decoration. The box could be used as a storage box of small daily necessities.