Mateus Morgan de Aguiar 的作品 Spiderweb 主视觉

设计师 Mateus Morgan de Aguiar 的作品 Spiderweb 主视觉荣获了极具声望的 2021 A' Design Award 金奖，竞赛类别为计算机图形、三维建模、纹理与渲染设计。

金计算机图形· 2021

Spiderweb 主视觉

设计师： Mateus Morgan de Aguiar

客户: Morgan Studio

计算机图形类别A' Design Award 金奖获奖者

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关于 Spiderweb 主视觉

主要想法是创造一种能够吸引所有注意力的产品，使用尽可能少的元素，同时与目标公众建立一些联系。网络元素还指的是鞋子的抓地力和狂野的本性，为产品带来了拟人化。这种情绪还传递了技术，体现在鞋子的本质上，以及一丝神秘的语言，伴随着蜘蛛网元素，也代表了鞋底的抓地力。

荣誉认可

关于A' Design Award 金奖

Spiderweb 主视觉是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Spiderweb 主视觉将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Spiderweb 主视觉激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
尺寸与包装: Width 5000px x Height 3488px 300dpi
标签: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
生产技术: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
设计挑战: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
研究: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
灵感: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
项目周期: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
操作流程: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
团队成员: Mateus Morgan
Caique Fernando