设计师 Paul Robb and Moira Bartoloni 的作品 S6 Foundry 品牌系统和活动 荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为印刷与出版媒体设计。
银印刷· 2021
S6 Foundry 品牌系统和活动
设计师： Paul Robb and Moira Bartoloni
客户: S6 Foundry
印刷类别A' Design Award 银奖获奖者
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关于 S6 Foundry 品牌系统和活动
S6 Foundry 品牌及其随后的字体样本册旨在创造新排版的乐趣，定位该品牌的视觉语言。明亮欢快的暖色调和独特而令人惊讶的形式语言抓住了精神，延续了 1900 世纪游乐场的传统标志。这些设计被开发为形式和元素的万花筒，以创造品牌精神的正确视觉一致性和商业定制字体的新方向。
荣誉认可
关于A' Design Award 银奖
S6 Foundry 品牌系统和活动是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计S6 Foundry 品牌系统和活动将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。S6 Foundry 品牌系统和活动是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- 尺寸与包装
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - 标签
- Font design, Branding, Identity, Type design
- 生产技术
- Printed Lithographic CMYK using FSC papers.
- 设计挑战
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- 研究
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- 灵感
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- 项目周期
- The project started in April 2020 and is an ongoing project.
- 操作流程
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- 团队成员
- Paul Robb
Moira Bartoloni
Federica Simone - 图片版权
- Paul Robb
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