Pufine Advertising Ltd. Co. 的作品 Ecological Journey 礼盒

设计师 Pufine Advertising Ltd. Co. 的作品 Ecological Journey 礼盒荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2021

Ecological Journey 礼盒

设计师： Pufine Advertising Ltd. Co.

客户: Wuhan Little Bee Food Co., Ltd.

包装类别A' Design Award 银奖获奖者

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验证 #111804 的获奖状态

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色彩

设计作品

关于 Ecological Journey 礼盒

《生态之旅》是一款专为本地生产的蜂蜜与茶叶设计的礼盒。设计以粗犷的木质画笔描绘自然景致，呈现当地的动物与风景名胜。礼盒每一面都承载着一幅完整的画面，因此每个盒子既可单独观赏，也可相互组合成更宏大的图景。盒盖采用质感略显粗糙的草木纸，盒身选用金色地毯纹纸，并以纸绳系扎。礼盒内附一张卡片，正面为画面图案，背面为线网格，供自由绘画之用。

荣誉认可

关于A' Design Award 银奖

Ecological Journey 礼盒是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Ecological Journey 礼盒将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Ecological Journey 礼盒是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
尺寸与包装: Length:240mm, width:80mm, height:140mm
标签: Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
生产技术: The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
设计挑战: 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
研究: The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
灵感: Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
项目周期: The project began in September 2019 and will be completed in December 2019
操作流程: 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation.
团队成员: Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli