O and O Studio Ltd 的作品 Atelier Intimo Flagship 零售店

设计师 O and O Studio Ltd 的作品 Atelier Intimo Flagship 零售店荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为室内空间与展览设计。

银室内· 2021

Atelier Intimo Flagship 零售店

设计师： O and O Studio Ltd

客户: O&O Studio

室内类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #110753 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

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关于 Atelier Intimo Flagship 零售店

2020年，我们的世界遭受了前所未有的病毒袭击。由O and O Studio设计的Atelier Intimo首个旗舰，灵感来自焦土重生的概念，寓意融合大自然的治愈力量，赋予人类新的希望。在营造出戏剧性的空间，让参观者在这样的时空中度过想象和幻想的时刻，还创造了一系列的艺术装置，以充分展示品牌的真实特征。旗舰店不是一个普通的零售空间，它是 Atelier Intimo 的表演舞台。

荣誉认可

关于A' Design Award 银奖

Atelier Intimo Flagship 零售店是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Atelier Intimo Flagship 零售店将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Atelier Intimo Flagship 零售店是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
尺寸与包装: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
标签: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
生产技术: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
设计挑战: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
研究: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
灵感: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
项目周期: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
操作流程: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
团队成员: Suzanne Li
Eric Chan
Katt Chung Yap
图片版权: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo