Zhaoxin Zhu and Dongyan Ruan 的作品 Yanghe Personal Letters Baijiu 白酒包装

设计师 Zhaoxin Zhu and Dongyan Ruan 的作品 Yanghe Personal Letters Baijiu 白酒包装荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2021

Yanghe Personal Letters Baijiu 白酒包装

设计师： Zhaoxin Zhu and Dongyan Ruan

客户: Jiangsu Yanghe Distillery Co., Ltd

包装类别A' Design Award 铜奖获奖者

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设计作品

关于 Yanghe Personal Letters Baijiu 白酒包装

洋河手札白酒是产自江苏宿迁——这一以酿酒闻名的地区——的一款中国白酒包装。设计以手写信札的形式呈现中国文人书法，并以当地地图描绘环绕酒厂的江河、湖泊与湿地。酒瓶采用哑光白釉陶瓷制成，瓶盖可作为酒杯使用。外盒采用环保瓦楞纸并包覆纸质封面，开启轻松便捷。

荣誉认可

关于A' Design Award 铜奖

Yanghe Personal Letters Baijiu 白酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Yanghe Personal Letters Baijiu 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Yanghe Personal Letters Baijiu 白酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
尺寸与包装: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
标签: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
生产技术: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
设计挑战: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
研究: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
灵感: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
项目周期: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
操作流程: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
团队成员: Designer: Dongyan Ruan
图片版权: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.