Evan Chen and Ziming Guo 的作品 Snow Time L 酒

设计师 Evan Chen and Ziming Guo 的作品 Snow Time L 酒荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2021

Snow Time L 酒

设计师： Evan Chen and Ziming Guo

客户: Lascaux Design Institute Inc.

包装类别A' Design Award 银奖获奖者

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关于 Snow Time L 酒

古越龙山是中国最大的传统黄酒集团，成立于1664年。他们为古越龙山打造的新产品，传达了享受慢时光的理念。平面设计以黄酒中必不可少的水、雪、糯米、时间等概念为基础，描绘出当地的山水，构成一幅完整的画面。针对女性用户开发了一款薄型包装，采用纸浆压榨薄膜，并结合压痕工艺，产生雪包裹的感觉。

荣誉认可

关于A' Design Award 银奖

Snow Time L 酒是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Snow Time L 酒将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Snow Time L 酒是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
尺寸与包装: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
标签: logo，packaging，illustrations，graphics
生产技术: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
设计挑战: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
研究: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
灵感: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
项目周期: The project was launched in Shaoxing in July 2020.
操作流程: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
团队成员: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang