设计师 Yang Zhang 的作品 Mi Temple of Heaven Builder Packaging 积木玩具包装 荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为包装设计。
铜包装· 2021
Mi Temple of Heaven Builder Packaging 积木玩具包装
设计师： Yang Zhang
客户: Beijing AIQI Technology Co., Ltd.
包装类别A' Design Award 铜奖获奖者
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关于 Mi Temple of Heaven Builder Packaging 积木玩具包装
《米天坛积木》包装是一款积木玩具的纸质包装。外表面以精细的线描手法呈现祈年殿形象，版面留白充裕，使画面显得沉静从容。其结构将展示与包装合二为一。掀开上盖，可见一扇印制的"门"，门上讲述中国传统木作榫卯工艺的历史，背面则列有全部零件清单。门后，积木包装袋分层排列。内部结构可整体取出，二次利用为收纳盒。
荣誉认可
关于A' Design Award 铜奖
Mi Temple of Heaven Builder Packaging 积木玩具包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Mi Temple of Heaven Builder Packaging 积木玩具包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Mi Temple of Heaven Builder Packaging 积木玩具包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
- 尺寸与包装
- Packaging Size: 403x301x155mm
- 标签
- Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
- 生产技术
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- 设计挑战
- How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
- 研究
- The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
- 灵感
- Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
- 项目周期
- The project started in March 2020 and finished in May 2020 in Beijing, China
- 操作流程
- The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. - 团队成员
- Beijing AIQI Technology Co., Ltd.
- 图片版权
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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