JBBC Branding Consultancy 的作品 Ugly Monster 冰棒包装

设计师 JBBC Branding Consultancy 的作品 Ugly Monster 冰棒包装荣获了极具声望的 2020 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2020

Ugly Monster 冰棒包装

设计师： JBBC Branding Consultancy

客户: JBBC Branding Consultancy

包装类别A' Design Award 铜奖获奖者

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关于 Ugly Monster 冰棒包装

《丑怪兽》是台湾一款冰棒产品的包装设计。设计以燕巢地区盛产的番石榴为灵感,塑造出一个表面凹凸粗糙的绿色角色形象。荧光绿的配色赋予角色积极活泼的观感。角色的身体与双腿比例失衡,且没有双手,因而整体造型显得诙谐有趣。包装尺寸为宽70毫米、长195毫米、高20毫米。设计旨在推广该产品,并让人们关注这座小镇及其果农。

荣誉认可

关于A' Design Award 铜奖

Ugly Monster 冰棒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Ugly Monster 冰棒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Ugly Monster 冰棒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
尺寸与包装: Width 70mm x Length 195mm x Height 20mm
标签: Guava, Farmers, Popsicle, Food, Ugly Monster
生产技术: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
灵感: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
项目周期: The project started in June 2019 and finished in December 2019 in Taiwan.
操作流程: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
专利: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
团队成员: Designer: Huiyu Zhuang
Director: Jiunguo Yu
图片版权: Jblossom Branding Consultancy Co., Ltd.