Puzzle Lai Meng Tak 的作品 Macau Light Festival 2019 TVC 电视广告片

设计师 Puzzle Lai Meng Tak 的作品 Macau Light Festival 2019 TVC 电视广告片荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为电影、视频与动画设计。

银电影· 2020

Macau Light Festival 2019 TVC 电视广告片

设计师： Puzzle Lai Meng Tak

客户: Mirage Visuals

电影类别A' Design Award 银奖获奖者

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验证 #100899 的获奖状态

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关于 Macau Light Festival 2019 TVC 电视广告片

《2019澳门光影节》电视广告片是为宣传澳门光影节而创作的电视广告。影片以澳门旅游吉祥物「麦麦」为主角，跟随本地居民与访澳旅客一同探索四条光影路线，感受澳门不断变化的城市景观。广告片融合了实景拍摄、视觉特效、动态图形与三维动画等多种手法，将澳门的本土特色化作装置艺术呈现。整个光影节被塑造成一个巨型生日蛋糕，庆祝澳门特别行政区成立二十周年。

荣誉认可

关于A' Design Award 银奖

Macau Light Festival 2019 TVC 电视广告片是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Macau Light Festival 2019 TVC 电视广告片将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Macau Light Festival 2019 TVC 电视广告片是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
尺寸与包装: HD 1920X1080 Video
标签: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
生产技术: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
设计挑战: The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
研究: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
灵感: Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
项目周期: The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
操作流程: Video file can be operated in every video player
专利: Copyrights belong to MIRAGE VISUALS 2019.
团队成员: Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau