2000 Meters 茶叶包装

设计师： Tiger Pan

客户: 2000meters Tea（Yunnan） Co., Ltd.

包装类别A' Design Award 银奖获奖者

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验证 #100794 的获奖状态

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关于 2000 Meters 茶叶包装

2000米是为中国云南一个红茶品牌打造的包装设计。该系列依据产区、品质与风味分为三个等级，并以八角形作为整个系列共通的视觉符号。入门级采用应用最为广泛的纸质材料包装，中级与高端级则使用金属罐。罐顶隆起一座红色小山，寓意茶叶生长于高海拔之地。设计以黑色与红色为主色调，辅以少量白色，并配以古树、笔触与茉莉的简约插画。

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关于A' Design Award 银奖

2000 Meters 茶叶包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计2000 Meters 茶叶包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。2000 Meters 茶叶包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
尺寸与包装: High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm
标签: Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
生产技术: We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
设计挑战: In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
研究: When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
灵感: 2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
项目周期: The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
操作流程: "High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
团队成员: Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie
图片版权: Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie