ODTU Sanat 20 Apẹrẹ Idanimọ Wiwo láti ọwọ́ Kenarkose Creative jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
FàdákàÀwòrán· 2020
ODTU Sanat 20 Apẹrẹ Idanimọ Wiwo
látọ̀wọ́ Kenarkose Creative
Oníbàárà: Middle East Technical University
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #97941Àpẹrẹ Náà
Nípa ODTU Sanat 20 Apẹrẹ Idanimọ Wiwo
Fun ọdun 20 ti ODTU Sanat, ajọyọyọyọ ti o waye lododun nipasẹ Ile-ẹkọ imọ-ẹrọ Aarin Ila-oorun, ibeere naa ni lati kọ ede wiwo lati ṣe afihan abajade ọdun 20 ti ajọyọyọ naa. Gẹgẹ bi a ti beere, ọdun 20 ti ajọdun naa tẹnumọ nipasẹ isunmọ rẹ bi nkan ti o ti bo aworan lati ṣafihan. Awọn ojiji ti awọn fẹlẹfẹlẹ awọ kanna ti o dagba awọn nọmba 2, ati 0 ṣẹda iruju 3D kan. Iruju yii n funni ni irọra ati awọn nọmba naa dabi pe wọn yo sinu abẹlẹ. Yiyan awọ ti awọ ṣe iyatọ itansan pẹlu idakẹjẹ ti wavy 20.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
ODTU Sanat 20 Apẹrẹ Idanimọ Wiwo jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé ODTU Sanat 20 Apẹrẹ Idanimọ Wiwo yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. ODTU Sanat 20 Apẹrẹ Idanimọ Wiwo jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
- Ìwọ̀n àti Àpò
- The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
- Àwọn Àkọlé
- Visual Identity, Visual Communication, Graphic Design, Branding
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
- Ìpèníjà Àpèsè
- Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
- Ìwádìí
- This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
- Ìmísí
- Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in October 2018 in Ankara and finished in March 2019.
- Ìlànà Ìṣiṣẹ́
- Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
- Àwọn Ọmọ Ẹgbẹ́
- Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin - Ìfọwọ́sí Àwòrán
- All visual materials were designed and produced by Kenarkose Creative.
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