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Coreintive Primary Function: Idánimọ̀ Àjọ láti ọwọ́ Donggyun Kang

Coreintive Primary Function: Idánimọ̀ Àjọ láti ọwọ́ Donggyun Kang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.


FàdákàÀwòrán· 2020

Coreintive Primary Function: Idánimọ̀ Àjọ

látọ̀wọ́ Donggyun Kang

Oníbàárà: Coreintive

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àwòrán

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

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Àwọ̀

Àpẹrẹ Náà

Nípa Coreintive Primary Function: Idánimọ̀ Àjọ

Coreintive jẹ́ àpẹẹrẹ idánimọ̀ àjọ tí a ṣẹ̀dá fún ilé-iṣẹ́ àpẹẹrẹ kan. Orúkọ náà jẹ́ àkúkuru ọ̀rọ̀ Core in Creative. Nínú àmì-ọ̀rọ̀ náà, lẹ́tà tó gbẹ̀yìn E ni a ṣe ní àwòjìji tí a sì so pọ̀ mọ́ lẹ́tà àkọ́kọ́ C láti dá ìrísí àkàmọ́ (bracket) sílẹ̀. A gbé àyíká kan sínú àkàmọ́ náà láti ṣàpẹẹrẹ ojúlówó tí a wà nínú rẹ̀. Àyíká náà tọ́ka sí àwọn iye bíi ọ̀nà-àǹfààní, ìyàtọ̀, agbára-ìtẹ̀síwájú àti ìṣọ̀kan. A kọ́ idánimọ̀ náà lórí èdè àpẹẹrẹ mẹ́ta tó dá lórí àwọn lẹ́tà C, O àti E. A parí iṣẹ́ náà ní Orílẹ̀-èdè Olómìnira Kòríà.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

Coreintive Primary Function: Idánimọ̀ Àjọ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Coreintive Primary Function: Idánimọ̀ Àjọ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Coreintive Primary Function: Idánimọ̀ Àjọ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
Coreintive has the meaning of generating core in creative. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter. The core, which is a base of all creative, is combined with creative and forms an integrated circle shape as s result. Put into C and E, it completes the final symbol shape. Coreintive's corporate identity design consists of 3 motif languages which are C, O, E.
Ìwọ̀n àti Àpò
Coreintive's corporate identity design consists of 3 motif languages which are C, O, E. Motif type A which is symbol C and E combined, and motif type B are joined together, and they become the key combination of motif generate.
- Symbol Motif
Type A : application of symbol C and E
Type B : application of symbol O
Àwọn Àkọlé
Core, Value, Communication, Creative, Branding, Identity
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
We give shape to directions the brand views and found the brand's identity through varied questions and attention such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, we put the brand's original core, and we establish brand identity design to let the brand communicate with the world.
Ìpèníjà Àpèsè
We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
Ìwádìí
To create the concept of 'contain', we reversed the last letter 'E' from CoreintivE to the left and right and combined the inverted E with the first letter, C.
Afterward, we expressed core be contained in that space as a circle. It represents the essential value that businesses must have in order to become a good brand, such as possibility, uniqueness, scalability, philosophy, integration, etc.
Ìmísí
Coreintive was developed as an abbreviation of "Core in Creative." Beyond merely a design agency that seeks aesthetic, our mission is to identify the core values of client companies and to integrate them into convincing brand designs. This will is shown through the logo and slogan of Coreintive. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.
Àkókò Iṣẹ́ Àkànṣe
The project started in April 2017 and finished in August 2018 in Republic of Korea.
Ìlànà Ìṣiṣẹ́
Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. our process for this proceeds with communicating with clients, considering inside and out, doing a great deal of research, creative imagination. We give shape to directions the brand views and found the brand's identity through variated eyes and questions such as potential, expandable, integrable characters that the brand has.
Àwọn Ọmọ Ẹgbẹ́
Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim

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