Borboleta Primary Function: Ètò Àmì Ọjà láti ọwọ́ Juan Eugenio Mallo Camera jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
FàdákàÀwòrán· 2020
Borboleta Primary Function: Ètò Àmì Ọjà
látọ̀wọ́ Juan Eugenio Mallo Camera
Oníbàárà: Balko Argentina S.a
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #91454Àpẹrẹ Náà
Nípa Borboleta Primary Function: Ètò Àmì Ọjà
Book Text: Borboleta jẹ́ ètò àmì ọjà tí a ṣẹ̀dá fún àwọn nẹ́tíwọ́kì ilé-iṣẹ́ ìtajà epo méjì tí ó jẹ́ ti ẹgbẹ́ oníhun kan náà ní orílẹ̀-èdè Brazil. Dislub ń ṣiṣẹ́ ní àríwá-ìlà-oòrùn, Equador sì ń ṣiṣẹ́ ní àríwá, àwọn nẹ́tíwọ́kì méjèèjì sì tọ́jú orúkọ tiwọn fúnra wọn. Àmì tí wọ́n jọ ní ní ìrísí labalábá ló so àwọn àmì ọjà méjèèjì pọ̀. Labalábá náà ń tọ́ka sí ìyípadà àti ìsọdọ̀tun, ìlà rẹ̀ sì tún rán ni létí ìrísí àyíká agbègbè Brazil. A lo àwọ̀ mẹ́ta, ọ̀kan fún ilé-iṣẹ́ kọ̀ọ̀kan àti àwọ̀ kẹta fún ìṣọ̀kan wọn. A kọ́ lógò náà lórí gíríìdì tí ó dá lórí módúùlù.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Borboleta Primary Function: Ètò Àmì Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Borboleta Primary Function: Ètò Àmì Ọjà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Borboleta Primary Function: Ètò Àmì Ọjà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
- Ìwọ̀n àti Àpò
- (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm - Àwọn Àkọlé
- Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
- Ìpèníjà Àpèsè
- The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
- Ìwádìí
- The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
- Ìmísí
- The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
- Àkókò Iṣẹ́ Àkànṣe
- The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
- Ìlànà Ìṣiṣẹ́
- By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
- Àwọn Ọmọ Ẹgbẹ́
- Juan Eugenio Mallo Camera
Diego Adrián Beas
Oníṣọwọ́
Ṣàwárí Ju Designers.org Lọ
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