Meat n Beer Apẹrẹ Iyasọtọ láti ọwọ́ Mateus Matos Montenegro jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2020
Meat n Beer Apẹrẹ Iyasọtọ
látọ̀wọ́ Mateus Matos Montenegro
Oníbàárà: Meat n Beer
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #87395Àpẹrẹ Náà
Nípa Meat n Beer Apẹrẹ Iyasọtọ
Eran n Beer ni a ṣe akiyesi si ile itaja flagship ti n ta awọn ounjẹ ati awọn ọti pataki. Ni awokose fun aami naa wa lati idarapọ ti awọn ọja flagship meji wọn. Lati awọn ori maalu ibile pẹlu awọn iwo wọn ti o tọka, yipada pẹlu apẹrẹ apẹrẹ kan ni fekito fireemu okun waya rustic tuntun kan, ṣe ajọṣepọ pẹlu ipilẹ miiran ti aṣa, igo ọti. Iṣọkan naa wa ni aaye ti o ni idaniloju ati odi, ni afiwera ati didara julọ sinu ami ẹyọ kan nibiti ọrọ ati aworan ṣe aworan kan. Iwe kikọ naa dapọ ati dapọ aṣa atijọ Atijọ font pẹlu Akosile diẹ igbalode.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Meat n Beer Apẹrẹ Iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Meat n Beer Apẹrẹ Iyasọtọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Meat n Beer Apẹrẹ Iyasọtọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- Ìwọ̀n àti Àpò
- Packaging and the paper bags came in various shapes for each type and size of product.
- Àwọn Àkọlé
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- Ìpèníjà Àpèsè
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- Ìwádìí
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- Ìmísí
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- Àkókò Iṣẹ́ Àkànṣe
- Started in july 2016, and ended with the opening of the second store in december 2018.
- Ìlànà Ìṣiṣẹ́
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
- Àwọn Ọmọ Ẹgbẹ́
- Mateus Matos Montenegro
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