Identity Created by Consumer (ICC) Eto Idanimọ Ile-iṣẹ láti ọwọ́ Jone Aleksiunaite jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2013 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2013
Identity Created by Consumer (ICC) Eto Idanimọ Ile-iṣẹ
látọ̀wọ́ Jone Aleksiunaite
Oníbàárà: Vilnius Academy of Arts
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #27919Àpẹrẹ Náà
Nípa Identity Created by Consumer (ICC) Eto Idanimọ Ile-iṣẹ
Idanimọ Ti Onibara Ṣẹda jẹ eto idanimọ ile-iṣẹ alaapọn ti a ṣe agbekalẹ fun ile ọnọ aworan igbalode kan. Eto naa da apapọ apakan aiyipada ati apakan alaapọn pọ. Awọn eroja wiwo ipilẹ ati ohun elo ti a tẹjade ni o jẹ apakan aiyipada naa. Apakan alaapọn ni a kọ láti inu data tí àwọn àlejò ṣẹda. Alejò kọọkan ń ṣẹda àmi ti ara ẹni àti àwòrán ìṣírò kan. Awọn eroja wọnyi ni a lo lẹhinna fun awọn ohun-iranti, awọn eya aworan alaapọn ati àmi-àpẹẹrẹ alaapọn tí a fihàn lórí oju opo wẹẹbu àti lórí àwọn ìṣàfihàn dígítà. Ohun elo wiwo naa ni a ṣe pẹlu awọn aworan fekito àti fídíò tí a gbasilẹ.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Identity Created by Consumer (ICC) Eto Idanimọ Ile-iṣẹ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Identity Created by Consumer (ICC) Eto Idanimọ Ile-iṣẹ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Identity Created by Consumer (ICC) Eto Idanimọ Ile-iṣẹ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
- Ìwọ̀n àti Àpò
- The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
- Àwọn Àkọlé
- Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
- Ìpèníjà Àpèsè
- To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
- Ìwádìí
- Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
- Ìmísí
- Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
- Àkókò Iṣẹ́ Àkànṣe
- February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
- Ìlànà Ìṣiṣẹ́
- The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.
In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising. - Àwọn Ọmọ Ẹgbẹ́
- Student Jone Aleksiunaite
Lecturer Marius Bartkus
Oníṣọwọ́
Ṣàwárí Ju Designers.org Lọ
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