Roofarm Rebranding Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì-Ọjà láti ọwọ́ Naoki Eguchi and Taiki Yamada jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2026
Roofarm Rebranding Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì-Ọjà
látọ̀wọ́ Naoki Eguchi and Taiki Yamada
Oníbàárà: RooFarm Inc.
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #181329Àpẹrẹ Náà
Nípa Roofarm Rebranding Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì-Ọjà
Ọ̀rọ̀ Ìwé: Iṣẹ́ akànṣe yìí jẹ́ ìpilẹ̀ṣẹ̀ àtúntò-àmì tí ó bá ìgbòòrò iṣẹ́-òwò Roofarm rìn. Ilé-iṣẹ́ náà ti dàgbà láti inú iṣẹ́-àgbẹ̀ orí-òrùlé ìlú, ó sì ń gbòòrò báyìí sí iṣẹ́-àgbẹ̀ ìgbèríko ọ̀pọ̀-yanturu pẹ̀lú àwọn iṣẹ́ ìlú rẹ̀. Ní ìpele yìí, a tún ṣàlàyé ìran ilé-iṣẹ́ náà gẹ́gẹ́ bí Ṣíṣe Àtúnṣe Iṣẹ́-Àgbẹ̀ láti Gbé Ìpèsè Oúnjẹ Àgbáyé Ró. A yí ìran yìí padà sí ìdánimọ̀ tí ó gba ìmísí láti inú ẹ̀rọ-àyíká tí ó ń fi iṣẹ́-àgbẹ̀ hàn gẹ́gẹ́ bí ìpìlẹ̀ àmúkàmúsà. Ìdánimọ̀ náà ní àwọn ìrísí méjì tí ó so ara wọn pọ̀ tí ó ṣàpẹẹrẹ ìbáṣepọ̀ láàrin àwọn ètò ìlú àti ìgbèríko.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Roofarm Rebranding Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì-Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Roofarm Rebranding Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì-Ọjà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Roofarm Rebranding Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì-Ọjà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
- Ìwọ̀n àti Àpò
- The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
- Àwọn Àkọlé
- Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
- Ìpèníjà Àpèsè
- The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
- Ìwádìí
- This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
- Ìmísí
- RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
- Àkókò Iṣẹ́ Àkànṣe
- The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
- Ìlànà Ìṣiṣẹ́
- The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
- Àwọn Ọmọ Ẹgbẹ́
- Naoki Eguchi - AD / D
Taiki Yamada - AD / D - Ìfọwọ́sí Àwòrán
- Naoki Eguchi / Taiki Yamada
Oníṣọwọ́
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