Piggy Express Àpẹẹrẹ Ìhùwàsí Àmì Ọjà láti ọwọ́ Du Qingyu and Dong Xiuxiu jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2026
Piggy Express Àpẹẹrẹ Ìhùwàsí Àmì Ọjà
látọ̀wọ́ Du Qingyu and Dong Xiuxiu
Oníbàárà: Piggy Express Creative Design Team
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #173387Àpẹrẹ Náà
Nípa Piggy Express Àpẹẹrẹ Ìhùwàsí Àmì Ọjà
Piggy Express jẹ́ àpẹẹrẹ ìhùwàsí àmì ọjà tí a ṣẹ̀dá fún iṣẹ́ ìpè ọkọ̀ ìrìnnà. Ìhùwàsí náà ń mú àwòrán ẹlẹ́dẹ̀ tí ó wà nínú àmì ọjà náà dàgbà di alábàárìn ìrìnàjò tí ó ní ìfẹ́ni. Ètò àwọ̀ tí ó ní ìdàpọ̀ gíga ń mú ìrísí ojú pọ̀ sí i ní ìdá méjìlélógójì nínú ọgọ́rùn-ún, bẹ́ẹ̀ sì ni ìrísí òjìji aládàáṣe ń jẹ́ kí ìhùwàsí náà ṣeé dámọ̀ ní gbogbo ọ̀nà ìkéde. Àwọn eré ìṣíkiri ń tọ́ àwọn oníṣàmúlò sọ́nà nípasẹ̀ àwọn iṣẹ́ bíi lílo kúpọ́ọ̀nù àti títọpinpin ọ̀nà ìrìnàjò. A ṣe àtúnṣe ìhùwàsí náà nípasẹ̀ ọgbọ̀n ìgbà àtúnṣe ìrísí, a sì dán an wò pẹ̀lú àwọn oníṣàmúlò tí ó ju ọgọ́rùn-ún lọ ní àwọn ìlú ńlá orílẹ̀-èdè Ṣáínà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Piggy Express Àpẹẹrẹ Ìhùwàsí Àmì Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Piggy Express Àpẹẹrẹ Ìhùwàsí Àmì Ọjà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Piggy Express Àpẹẹrẹ Ìhùwàsí Àmì Ọjà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
- Ìwọ̀n àti Àpò
- The sizes depend of the media where it is applied
- Àwọn Àkọlé
- Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
- Ìpèníjà Àpèsè
- The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
- Ìwádìí
- This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
- Ìmísí
- The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
- Àkókò Iṣẹ́ Àkànṣe
- Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users. - Ìlànà Ìṣiṣẹ́
- The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
- Àwọn Ọmọ Ẹgbẹ́
- Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan - Ìfọwọ́sí Àwòrán
- Piggy Express
Oníṣọwọ́
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