Tels Cargo Ìdánimọ̀ Ami Iṣowo láti ọwọ́ Nargiza Usmanova jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀.
IrinÌpolówó· 2025
Tels Cargo Ìdánimọ̀ Ami Iṣowo
látọ̀wọ́ Nargiza Usmanova
Oníbàárà: TELS Cargo
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìpolówó
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #172023Àpẹrẹ Náà
Nípa Tels Cargo Ìdánimọ̀ Ami Iṣowo
Tels Cargo jẹ́ ìdánimọ̀ ami iṣowo tí a ṣẹ̀dá fún ilé-iṣẹ́ ọkọ̀ ìrìnnà ará Yúróòpù kan tí ó dá lórí ẹrù ọkọ̀ ayọ́kẹ́lẹ́. Àmì náà pa àwọn àkọsílẹ̀-ọ̀rọ̀ ìpilẹ̀ṣẹ̀, àwọn àwọ̀ tí a yàn àti àmì stríìpì márùn-ún ti pálẹ́tì mọ́, nítorí náà ìdánimọ̀ rẹ̀ kò yípadà. Ohun-èlò yíyí kan dúró fún oòrùn àti ìmọ́lẹ̀. Àwọn lẹ́tà G àti O nínú ọ̀rọ̀ Cargo ni a so pọ̀ láti fi ìrìn-àjò hàn. A lo ìdánimọ̀ náà sórí àwọn àpẹrẹ ọkọ̀ akẹ́rù, kàlẹ́ńdà ògiri, àwọn ohun-èlò ọ́fíìsì, àwọn káàdì ìkíni, àwọn ìgò omi, àwọn àpò, àwọn aago ògiri, àwọn ibùdó ìfihàn àti àwọn ẹ̀bùn. Àwọ̀ eérú àti òsán ṣe àtìlẹyìn ìrísí òde-òní àti ọ̀jọ̀gbọ́n.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Tels Cargo Ìdánimọ̀ Ami Iṣowo jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Tels Cargo Ìdánimọ̀ Ami Iṣowo yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Tels Cargo Ìdánimọ̀ Ami Iṣowo nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
- Ìwọ̀n àti Àpò
- The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
- Àwọn Àkọlé
- Branding, Identity, Graphic design, Logo design, Visual design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- All advertising product layouts are created using graphic design software.
- Ìpèníjà Àpèsè
- The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
- Ìwádìí
- A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
- Ìmísí
- The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
- Àkókò Iṣẹ́ Àkànṣe
- The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
- Ìlànà Ìṣiṣẹ́
- All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
- Ìfọwọ́sí Àwòrán
- Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk
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