Bits'n'Bites Ìṣàmúlò Fóònù Alagbèéká láti ọwọ́ More By Us

Bits'n'Bites Ìṣàmúlò Fóònù Alagbèéká láti ọwọ́ More By Us jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀.

IrinÌpolówó· 2024

Bits'n'Bites Ìṣàmúlò Fóònù Alagbèéká

látọ̀wọ́ More By Us

Oníbàárà: More By Us

Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìpolówó

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #160202

Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Bits'n'Bites Ìṣàmúlò Fóònù Alagbèéká

Bits'n'Bites, gẹ́gẹ́ bí òwe, ń mú àwòrán òúnjẹ́kékeré àti ìbáṣepọ̀ àwùjọ wá lọ́kàn, tí ń ránwá létí àkókò ìgbà tí ìbánisọ̀rọ̀ lójúkojú jẹ́ ọ̀nà àkọ́kọ́ láti kọ́ ìbáṣepọ̀. Ìṣàmúlò yìí ń ṣe ìdàgbàsókè àsopọ̀ iṣẹ́ tòótọ́, tí ó fi ìbáṣepọ̀ ènìyàn ṣáájú ju gbogbo ohun lọ. Ìlànà rẹ̀ tó dojúkọ ènìyàn pẹ̀lú àwọn ohun èlò tí ń ru ìbánisọ̀rọ̀ lójúkojú sókè láti ṣe àgbékalẹ̀ àsopọ̀ tó jinlẹ̀.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Irin A' Design Award

Bits'n'Bites Ìṣàmúlò Fóònù Alagbèéká jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Bits'n'Bites Ìṣàmúlò Fóònù Alagbèéká yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Bits'n'Bites Ìṣàmúlò Fóònù Alagbèéká nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: The Bits’n’Bites app, initially a showcase of design, now fosters authentic professional connections, prioritising human interactions. Its human-centric approach is evident through its intuitive interface, which streamlines the building of relationships. Featuring aspects that mimic face-to-face interactions, such as personalised conversation starters, it offers a new platform for fostering deep connections. Presently in the MVP (Minimum Viable Product) development stage, it is aimed at empowering users to form meaningful connections upon its launch in five months.
Àwọn Àkọlé: UI design, Networking App, Digital Networking Platform, App Design, Business Professional Networking, Meaningful Connections
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: Colour theory was utilised to evoke emotions and enhance usability, employing vibrant greens, blues, and a mellow pink known for their calming and inviting qualities. These hues reflect the networking essence of the app, contributing to a visually appealing interface. Gestalt principles organised layout and visual elements cohesively, facilitating easy navigation and comprehension. User-centric design prioritised audience needs, enhancing satisfaction and retention through intuitive features.
Ìpèníjà Àpèsè: The most challenging aspect was striking a balance between technological innovation and human-centred design. Overcoming this issue necessitated navigating internal factors such as historical design perspectives and external factors including evolving technology and user expectations. Despite these obstacles, the continuation of the project was driven by a commitment to creating a platform that authentically fosters meaningful connections in the digital age.
Ìwádìí: Research Objectives: To understand user needs within professional networking.
Methodology: Conducting in-person interviews and usability testing.
Tools Utilised: Personal meetings and prototyping software were employed.
Participants: A diverse range of professionals took part.
Results: A pronounced desire for genuine connections and the limitations of existing platforms were identified.
Insights: There is a prevailing desire among people to improve the quality of their business connections.
Impact: The findings are set to enhance the networking experience and foster collaboration.
Ìmísí: In conceiving the Bits'n'Bites project, the inspiration was firstly to neutralise the growing sense of isolation among business professionals in the digital age, and secondly to revive the art of meaningful personal connections in the professional world. The genesis of this idea was ignited by the observation of the reliance on digital communication tools that, whilst efficient, often lack the warmth and authenticity of face-to-face interactions. This observation led to the consideration of the potential for a platform that could facilitate the building of genuine relationships.

Bits’n’Bites typically evokes images of snacks and socialising, reminiscent of a time when people connected face-to-face. However, in the digital age, Bits’n’Bites undergoes a transition into the virtual realm, where 'bites' assume the meaning of bytes, steering the concept towards using small fragments to integrate into the design. The logo encapsulates a more technological vision, capturing both the warmth of Bits’n’Bites (meeting someone for coffee and a chat) and the notion that 'bites' symbolise information transmitted electronically.

The impetus for the app's design and the broader campaign stemmed from a desire to reflect the vibrant, dynamic nature of human interaction. There was an intent to translate the energy and spontaneity of in-person engagements into the visual language of Bits’n’Bites. This intention was manifested in the selection of bright hues, dynamic visuals, and contemporary design elements, aimed not merely at capturing attention but at conveying the essence of lively, engaging conversations facilitated by the app. Through meticulous consideration of the design and campaign strategy, the aim was not just to introduce an app but to inaugurate a movement towards more meaningful interactions in the professional realm.
Àkókò Iṣẹ́ Àkànṣe: The project commenced in June 2023 in Bulgaria and is currently in progress. Being in the MVP (Minimum Viable Product) stage, its release is anticipated within the next five months.
Ìlànà Ìṣiṣẹ́: A user scans a QR code, downloads the Bits’n’Bites app, and creates a profile. The app's intuitive design facilitates connecting with others, exploring profiles, tagging meeting locations, and following individuals from favoured companies. Users receive customised messages, updates, and invitations. Owners of the QR code obtain statistics on meeting times and locations, as well as insights into which contacts most enjoy their interactions. The app underscores simple navigation, genuine connections, and personalisation, thereby enhancing networking for the cultivation of meaningful relationships.
Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀: More By Us 2023
Àwọn Ọmọ Ẹgbẹ́: Creative Director: Maria Burgelova
Lead Designer: Mimy Yordanova
Senior Designer: Val Petrova
Designer: Vasil Tonev
Designer: Bozhidar Hadzhiev
Designer: Boris Savev
Designer: Beloslava Ivanova
Copywriter: Elisaveta Vakavchieva
Ìfọwọ́sí Àwòrán: People on images: Generated with AI by Midjourney
Mockups: Envato & Freepik
Video Sound: Envato