Travel Buddy Eré Aṣàwákiri láti ọwọ́ Stefan Maier-Wimmer

Travel Buddy Eré Aṣàwákiri láti ọwọ́ Stefan Maier-Wimmer jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀.

IrinÌpolówó· 2024

Travel Buddy Eré Aṣàwákiri

látọ̀wọ́ Stefan Maier-Wimmer

Oníbàárà: Holidayextras.de

Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìpolówó

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #153173

Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Travel Buddy Eré Aṣàwákiri

Travel Buddy jẹ́ ìrìn àjò alájọṣepọ̀ tí ó fi ìdánilára ṣàfihàn àwọn ọjà Holiday Extras. Ayé eré parallax náà ṣẹ̀dá ìrírí ìrìn àjò àfọ̀nàhàn bí àwọn oṣeré ṣe ń rìn kiri. Ní ipò alábáṣepọ̀ ìrìn àjò, àwọn oṣeré máa ṣàmọ̀nà tọkọtaya kan nínú ìgbèrò ìsinmi ìrìn àjò, wọ́n sì máa fún wọn ní àwọn ìmọ̀ràn fún ìrìn àjò àṣeyọrí. Àwọn ìmọ̀ràn náà máa yọrí sí ìdánwò irú ìrìn àjò apanilẹ́rìn kan, èyí tí ó ṣí ìhùwàsí ìsinmi ìrìn àjò ẹnìkan síta. Pẹ̀lú ṣíṣàwárí àkójọpọ̀ ọjà, àwọn oṣeré máa ní òye sí àwọn àṣàyàn ìrìn àjò tiwọn.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Irin A' Design Award

Travel Buddy Eré Aṣàwákiri jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Travel Buddy Eré Aṣàwákiri yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Travel Buddy Eré Aṣàwákiri nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Ìwọ̀n àti Àpò: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Àwọn Àkọlé: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Ìpèníjà Àpèsè: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Ìmísí: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Àkókò Iṣẹ́ Àkànṣe: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Ìlànà Ìṣiṣẹ́: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Àwọn Ọmọ Ẹgbẹ́: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel