Taishun City Idanimọ Ami-iṣowo láti ọwọ́ Zhejiang Gongshang University jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2025
Taishun City Idanimọ Ami-iṣowo
látọ̀wọ́ Zhejiang Gongshang University
Oníbàárà: Taishun County People's Government
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #152814Àpẹrẹ Náà
Nípa Taishun City Idanimọ Ami-iṣowo
Ọ̀rọ̀ Ìwé: Ilu Taishun jẹ́ idanimọ ami-iṣowo tí a ṣe fún ìlú kan. Àmì náà ni a kọ́ láti inú àwọn ọ̀nà tí ó ṣe àwòrán orúkọ ìlú náà, tí ó sì ń dá àmì kan tí ó jẹ́ ti òde-òní àti tí ó rọrùn. Aaye funfun tí ó wà nínú àmì náà ni a tọ́jú gẹ́gẹ́ bí àyè tí ó ṣí sílẹ̀ níbi tí a ti lè fi oríṣiríṣi àmì àwòrán ìlú hàn. Àmì náà lè yí padà nípasẹ̀ àyípadà nínú ọ̀nà àti apẹrẹ, nítorí náà idanimọ rẹ̀ máa ń dúró ṣinṣin ní ọ̀pọ̀lọpọ̀ ipò lílo. Ọ̀nà fọ́ọ̀mù vector jẹ́ kí a lè fẹ̀ àmì náà pọ̀ sí ìwọ̀n èyíkéyìí, láti kaadi iṣowo títí dé ìpolówó òde. Àwọn ohun ìtẹ̀wé ami-iṣowo náà ń lo ohun èlò tí a lè tún lò àti tí ó lè bàjẹ́ nípa ti ẹ̀dá.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Taishun City Idanimọ Ami-iṣowo jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Taishun City Idanimọ Ami-iṣowo yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Taishun City Idanimọ Ami-iṣowo ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
- Ìwọ̀n àti Àpò
- Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation). - Àwọn Àkọlé
- Culture, innovation, sustainability, inclusiveness,City Brand
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
- Ìpèníjà Àpèsè
- City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
- Ìwádìí
- From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
- Ìmísí
- In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
- Àkókò Iṣẹ́ Àkànṣe
- The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
- Ìlànà Ìṣiṣẹ́
- In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
- Àwọn Ọmọ Ẹgbẹ́
- Designer: Kan Zhao
- Ìfọwọ́sí Àwòrán
- Designer: Zhao Kan
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