Remaking Art Ìdánimọ̀ Àmì Iṣẹ́ láti ọwọ́ Meng Shenhui jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
FàdákàÀwòrán· 2024
Remaking Art Ìdánimọ̀ Àmì Iṣẹ́
látọ̀wọ́ Meng Shenhui
Oníbàárà: Shenzhen Chengmei Culture Communication Co., Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #152015Àpẹrẹ Náà
Nípa Remaking Art Ìdánimọ̀ Àmì Iṣẹ́
Remaking Art jẹ́ ìdánimọ̀ àmì iṣẹ́ tí a ṣẹ̀dá fún ilé-iṣẹ́ ìbánisọ̀rọ̀ àṣà. Àmì náà so àwọn lẹ́tà àkọ́kọ́ R àti A pọ̀ sínú àmì aládọ́gba, tí àwọn ìlà so pọ̀ tí ó dàbí ìfojúrí nínú omi. Ìlà tí ó dùbúlẹ̀ rántí òṣùwọ̀n, a sì pa á mọ́ láti inú àmì àtijọ́ láti fi hàn ìdájọ́ òdodo àti ìwà títọ́. Ètò ìríran náà lo àwọn ìlà láti pín àwọn ohun èlò títẹ̀, ìṣàkópọ̀ àti àwọn àfihàn inú ilé, kí ìrísí kan náà lè wà káàkiri àwọn ìwọ̀n àti ohun èlò oríṣiríṣi. Àpẹrẹ náà fi àdọ́gba, ìṣọ̀kan àti ìsọdọ̀tun hàn.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Remaking Art Ìdánimọ̀ Àmì Iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Remaking Art Ìdánimọ̀ Àmì Iṣẹ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Remaking Art Ìdánimọ̀ Àmì Iṣẹ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display. - Ìwọ̀n àti Àpò
- The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
- Àwọn Àkọlé
- Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
- Ìpèníjà Àpèsè
- The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
- Ìwádìí
- The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
- Ìmísí
- The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in January 2022 and was completed in Shenzhen in May 2022
- Ìlànà Ìṣiṣẹ́
- First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
- Ìfọwọ́sí Àwòrán
- Copyright：CM Design
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