Dragonpass Ìdánimọ̀ Àmì-ọjà láti ọwọ́ Mtc Brand Consultancy jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
FàdákàÀwòrán· 2023
Dragonpass Ìdánimọ̀ Àmì-ọjà
látọ̀wọ́ Mtc Brand Consultancy
Oníbàárà: DragonPassCompanyLimited
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #150900Àpẹrẹ Náà
Nípa Dragonpass Ìdánimọ̀ Àmì-ọjà
Dragonpass jẹ́ ìdánimọ̀ àmì-ọjà tí a ṣe àpẹrẹ rẹ̀ fún ilé-iṣẹ́ tó ń pèsè àǹfààní ọmọ-ẹgbẹ́ àti iṣẹ́ ìrìnàjò. Àmì tuntun náà da ipa ọ̀pá idán pọ̀ mọ́ lẹ́tà àkọ́kọ́ D, tí ó sì ṣe àgbékalẹ̀ àmì alágbára tí ó ré kọjá àwọn ìwọ̀n oríṣiríṣi. A fẹ àwọ̀ pupa ìpilẹ̀ṣẹ̀ náà lójú pẹ̀lú àwọ̀ elédè àti àwọn ohun-àwọ̀ mìíràn láti fún ìdánimọ̀ náà ní ìrísí asáájú-ọ̀nà nípa ti ìgbà lọ́wọ́. Àwọn àwòrán olùrànlọ́wọ́ ń fi ìrọ̀rùn kún un fún ìlò ní onírúurú ọ̀nà. Ètò ìran tí a mú rọrùn náà rọ́pò àmì àtijọ́ tí ó ti gbó, ó sì ń ṣe àtìlẹ́yìn fún ìrísí àmì-ọjà tí ó túbọ̀ jẹ́ ti káríayé.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Dragonpass Ìdánimọ̀ Àmì-ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Dragonpass Ìdánimọ̀ Àmì-ọjà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Dragonpass Ìdánimọ̀ Àmì-ọjà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- As the world second largest and the No.1 Asia-Pacific membership benefit solutions service provider, DragonPass has encountered a new strategic transformation opportunity. However, its image has become traditional and aging over the past 17 years, requiring a brand image upgrade.This case uses global vision, diversity, vitality, and humanism as keywords. By redesigning the brand's symbols and extending graphics, activating the brand colors, it redefines and standardizes the DragonPass brand visual system.
- Àwọn Àkọlé
- VI reshape, travel, magician, color activation, interactivity
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Based on the brand personality of Magician, the design team used the concept of magical wand trace and combined it with the initial letter "D" of DragonPass for the design. The new logo of DragonPass is dynamic, with magical wand trace crossing multiple dimensions, symbolizing that DragonPass will always bring surprises to it’s clients and users.In addition, the design team built upon the original red-dominated visual identity by adding elegant and fashionable colors like purple, making DragonPass even more attractive.
- Ìpèníjà Àpèsè
- The challenge in this case is to inherit and reshape the brand's original visual image, which must comply with the development of visual trends without completely deviating from the original impression. To achieve this, the design team refined and innovated elements based on DragonPass's original visual assets, aligning with the corporate culture and catering to popular aesthetic concepts. At the same time, they added a sense of freshness and appeal to the brand's visual image.
- Ìwádìí
- As a global intelligent travel service platform, DragonPass takes quality travel as the core, has built a member service system covering travel, health, living, entertainment and other lifestyle scenes. In the field of airport lounges providers, it has been ranked the first in Asia Pacific and the second in the world in the global service network.
- Ìmísí
- The original brand identity of DragonPass was a dragon emblem, which is an element of Eastern culture. As a global enterprise originating from China, DragonPass should have greater cultural inclusivity, and its brand image needs a more internationalized revamp.The design team, through co-creation with the company's management team, refined a new inspiring mission for DragonPass: "Going For New Aspirations." They also used the Magician archetype from the brand personality model as the basis for the brand image design.
- Àkókò Iṣẹ́ Àkànṣe
- The project began in Guangzhou in May 2022 and launched in Guangzhou in February 2023.
- Ìlànà Ìṣiṣẹ́
- The new VI reduces complexity and returns to a simple appeal, making it easier to be recognized and disseminated in all scenarios. It aligns with the global urban aesthetic trend, helping shape an international and upscale brand image while interpreting the concepts and visions of DragonPass.The auxiliary graphics have strong visual impact, adaptability, and flexibility, which enhance the overall visual effects. They also carry symbolic meanings such as "active", "enjoy", and "cheerful", serving as expressions of the brand's attitude and emotions.
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