Not Always Fun Tẹjade Ipolongo láti ọwọ́ Squared

Not Always Fun Tẹjade Ipolongo láti ọwọ́ Squared jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwùjọ.

FàdákàÀwùjọ· 2023

Not Always Fun Tẹjade Ipolongo

látọ̀wọ́ Squared

Oníbàárà: Squared

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àwùjọ

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #150806

Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Not Always Fun Tẹjade Ipolongo

Ipolowo ipolowo ni ifọkansi lati ni imọ nipa iṣọn Harlequin. Eyi jẹ aarun ti o kan eto aifọkanbalẹ aifọwọyi ati pe o ni nkan ṣe pẹlu isansa ti lagun ati didan awọ ara ni ẹgbẹ kan ti oju. Ile-ibẹwẹ ti ṣe agbekalẹ awọn apejuwe wiwo bọtini eyiti o da lori isọdi ti awọn aṣoju oriṣiriṣi ti harlequin ti o ni ero lati tan ina si iyatọ laarin aṣoju apanilẹrin ti ihuwasi ati otitọ ti gbigbe pẹlu iṣọn Harlequin, tẹnumọ iwulo fun oye nla ati akiyesi ti ipo naa.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

Not Always Fun Tẹjade Ipolongo jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Not Always Fun Tẹjade Ipolongo yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Not Always Fun Tẹjade Ipolongo jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Ìwọ̀n àti Àpò: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Àwọn Àkọlé: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: Meticulously crafted illustration is all it is used to achieve the final result.
Ìpèníjà Àpèsè: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Ìwádìí: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Ìmísí: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Àkókò Iṣẹ́ Àkànṣe: The project was developed during the first trimester of 2023.
Ìlànà Ìṣiṣẹ́: This is not relevant to the category presented.
Àwọn Ọmọ Ẹgbẹ́: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Ìfọwọ́sí Àwòrán: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared