Nunn Bush Idaraya Ọja 3D láti ọwọ́ Mateus Morgan jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Fíìmù, Fídíò àti Àwòrán Alààyè.
FàdákàFíìmù· 2023
Nunn Bush Idaraya Ọja 3D
látọ̀wọ́ Mateus Morgan
Oníbàárà: Morgan Studio
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Fíìmù
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #150585Àpẹrẹ Náà
Nípa Nunn Bush Idaraya Ọja 3D
A ṣe iṣẹ akanṣe lati ṣafihan gbogbo awọn ẹya ti ọja naa ni ọna igbadun nipa jijẹ alaye ṣugbọn laisi didanubi. Idi ni lati ṣe afihan iṣelọpọ bata naa. Awokose naa wa nipasẹ iwadii nipa awọn eroja ti o le ṣe aṣoju ọja naa, bii iseda pẹlu gbogbo awọn awọ ati awọn iṣesi. A ṣe apẹrẹ bata naa nipa lilo awọn fọto bi itọkasi ati awọn ilana imuṣewe awoṣe 3D dada lile. Fun awoṣe, awọn apẹẹrẹ lo sọfitiwia C4D. Gbogbo awọn awoara ni a ṣe pẹlu lilo awọ ara ati diẹ ninu awọn gbọnnu Photoshop. Vray ti lo fun ṣiṣe ati Houdini fun Awọn iṣeṣiro.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Nunn Bush Idaraya Ọja 3D jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Nunn Bush Idaraya Ọja 3D yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Nunn Bush Idaraya Ọja 3D jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Àwọn Àkọlé
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Ìpèníjà Àpèsè
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Ìwádìí
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Ìmísí
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Àkókò Iṣẹ́ Àkànṣe
- 2 months
- Ìlànà Ìṣiṣẹ́
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Àwọn Ọmọ Ẹgbẹ́
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
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