Spot On Fifi Sori Ina Ibanisọrọ láti ọwọ́ Responsive Spaces and Michael Holzer

Spot On Fifi Sori Ina Ibanisọrọ láti ọwọ́ Responsive Spaces and Michael Holzer jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìgbékalẹ̀ Ìbáṣepọ̀, Ìrírí àti Ìbòmọ́lẹ̀.

WúràÌgbékalẹ̀· 2023

Spot On Fifi Sori Ina Ibanisọrọ

látọ̀wọ́ Responsive Spaces and Michael Holzer

Oníbàárà: Creative Region / City of Linz

Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìgbékalẹ̀

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #144465

Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Spot On Fifi Sori Ina Ibanisọrọ

Awọn ferese itaja ti o ṣofo jẹ alaidun. Paapaa nitori ajakaye-arun Covid-19 awọn ferese ile itaja sofo di ọrọ pataki paapaa fun ilu Linz. Ṣugbọn ni pataki, ni awọn ipo nla jakejado ilu naa, awọn aye yẹn tun jẹ awọn agbegbe igbejade ti ko lo ti o le ṣee lo si lilo to dara ni akoko yii. Nitorina fifi sori ẹrọ ile itaja alailẹgbẹ yii ati imọran ti "Spot On" lẹhin rẹ ni idagbasoke. Awọn fifi sori ẹrọ ina ibanisọrọ tan awọn ferese ofo sinu ikopa ati awọn ege aworan iyalẹnu, lakoko ti o tun nfun awọn iṣowo agbegbe ni ipele igba diẹ ti o niyelori. A. Ife. Linz.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award

Spot On Fifi Sori Ina Ibanisọrọ jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Spot On Fifi Sori Ina Ibanisọrọ yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Spot On Fifi Sori Ina Ibanisọrọ ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Ìwọ̀n àti Àpò: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Àwọn Àkọlé: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Ìpèníjà Àpèsè: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Ìwádìí: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Ìmísí: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Àkókò Iṣẹ́ Àkànṣe: Since August 2021 in Linz
Ìlànà Ìṣiṣẹ́: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Àwọn Ọmọ Ẹgbẹ́: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Ìfọwọ́sí Àwòrán: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus