Avant Modern Cuisine Ìdánimọ̀ Àmì-ọjà láti ọwọ́ Jiawei Wu jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2022
Avant Modern Cuisine Ìdánimọ̀ Àmì-ọjà
látọ̀wọ́ Jiawei Wu
Oníbàárà: Jiawei Wu Design
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #137847Àpẹrẹ Náà
Nípa Avant Modern Cuisine Ìdánimọ̀ Àmì-ọjà
Avant jẹ́ ilé-oúnjẹ oúnjẹ àdáyébá tó wà ní orílẹ̀-èdè Ṣáínà. Èrò ìdánimọ̀ àmì-ọjà náà ń lo ìrírí àjò òkèèrè àwọn olówó rẹ̀ láti fún àwọn oníbàárà ní ìrántí àkànṣe pé wọ́n ti gbé ìrìn-àjò kan ṣe. Ó bẹ̀rẹ̀ pẹ̀lú àkọsílẹ̀ oúnjẹ kan tí a ṣe àpẹẹrẹ rẹ̀ láti jọ ìwé-ìrìn-àjò. Lẹ́yìn oúnjẹ kọ̀ọ̀kan, àwọn oníbàárà yóò gba tíkẹ́ẹ̀tì àkànṣe kan tí a ṣe àpẹẹrẹ rẹ̀ gẹ́gẹ́ bí ẹ̀mí ìṣírí pàtó tó wà lẹ́yìn oúnjẹ kọ̀ọ̀kan àti àwọn ìrántí láti àwọn ìlú náà. Ìrírí ìjẹun yìí di olókìkí gidigidi nígbà tí a dá ìrìn-àjò dúró nítorí àjàkálẹ̀-àrùn Covid.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Avant Modern Cuisine Ìdánimọ̀ Àmì-ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Avant Modern Cuisine Ìdánimọ̀ Àmì-ọjà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Avant Modern Cuisine Ìdánimọ̀ Àmì-ọjà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
- Ìwọ̀n àti Àpò
- The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
- Àwọn Àkọlé
- Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
- Ìpèníjà Àpèsè
- A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
- Ìwádìí
- The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
- Ìmísí
- The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in July 2020 in China and finished in March 2021.
- Ìlànà Ìṣiṣẹ́
- Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Copyright belong to Jiawei Wu,2022
- Àwọn Ọmọ Ẹgbẹ́
- Jiawei Wu
- Ìfọwọ́sí Àwòrán
- Jiawei Wu_Designer
Guanzhong Qiu_Photographer
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