Seen Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Ilé-iṣẹ́ láti ọwọ́ Nima Emamverdi jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IrinÀwòrán· 2026
Seen Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Ilé-iṣẹ́
látọ̀wọ́ Nima Emamverdi
Oníbàárà: Seen
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #137422Àpẹrẹ Náà
Nípa Seen Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Ilé-iṣẹ́
Ọ̀rọ̀ Ìwé: Àpẹẹrẹ lógò náà ń lo lẹ́tà kékeré serif e, gẹ́gẹ́ bí ohun ìkọ́lé geometric àkọ́kọ́ láti ṣàpẹẹrẹ ìrísí gilaasi ojú. Nípa ṣíṣe àwòjìjì àwọn lẹ́tà náà, àpẹẹrẹ náà ń dá ìdọ́gba tí ó ṣàkọ́ra tí ó ń fara wé ètò férémù. Àwọn èròjà serif òde òní ni a yí padà sí àwọn afárá tí ó ń ṣiṣẹ́, tí ó ń so àwọn àpẹẹrẹ ìyíká pọ̀ tí ó ṣàpẹẹrẹ ojú àti lẹ́ńsì náà. Ètò ìríran tí ó rọrùn yìí ń jẹ́ kí àyè tí ó le ṣàtúnṣe wà láàrin àwọn èròjà, ó ń rí i dájú pé ó lè kàwé dáadáa àti pé ó lè bá àwọn ìwọ̀n oríṣiríṣi mu, láti orí àwọn àkọlé ọjà kékeré dé àwọn àfihàn ọ̀nà-ńlá.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Seen Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Seen Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Ilé-iṣẹ́ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Seen Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Ilé-iṣẹ́ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves. - Ìwọ̀n àti Àpò
- To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
- Àwọn Àkọlé
- logo design, visual identity, logotype, corporate identity
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.
I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses. - Ìpèníjà Àpèsè
- A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing. - Ìwádìí
- When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.
Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view. - Ìmísí
- Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
- Àkókò Iṣẹ́ Àkànṣe
- The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
- Ìlànà Ìṣiṣẹ́
- I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
- Àwọn Ọmọ Ẹgbẹ́
- Nima Emamverdi
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